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Evolving Sports Coverage in the Digital Age With Jon Wertheim

Jon Wertheim is the executive editor at Sports Illustrated, a leading sports media brand known for its in-depth coverage and analysis of major sporting events and figures. He is a New York Times best-selling author, has written several acclaimed books, and is also a correspondent on CBS’s 60 Minutes, with Sports Illustrated reaching millions of readers each month. In addition to his impressive journalism career, Jon co-hosts a podcast with tennis legend Andy Roddick and is recognized for blending analytics, culture, and human stories in his work. His experience across print, television, and digital platforms brings a unique perspective to discussions about the evolution of sports media and storytelling.

 

 

 

 

 

Here’s a glimpse of what you’ll learn:

  • [0:48] Why TV writing relies on visuals more than words  
  • [2:33] How interviews differ for print versus television features 
  • [3:26] The crucial role deep research plays in every medium 
  • [6:45] How Jon Wertheim transitioned from print to TV stardom
  • [9:00] How technology revolutionizes collaboration and global podcasting 
  • [9:50] Strategies for connecting with interview subjects authentically 
  • [12:41] Why reading the room is vital for journalists’ success 
  • [13:14] Why collaboration boosts creativity and accountability in media  
  • [15:05] How investigative research differs from personality-driven interviews

 

In this episode…

The world of sports media is changing rapidly, and with it, the demands on those who chronicle its stories. Gone are the days when reporters could simply pick a lane — print, radio, or TV — and stay there. But how does one navigate the unique challenges of crafting compelling stories across so many evolving platforms?

 

Jon Wertheim reveals how he’s mastered the art of storytelling in both print and television by understanding the distinct demands each brings. On TV, visuals do much of the descriptive work, requiring concise and engaging scripts, while books rely solely on the writer’s words to set the scene and convey emotion. Jon explains that research manifests differently across mediums: in print, it directly informs the narrative, but on TV, it underpins insightful questioning and builds rapport with interview subjects. He shares how adaptability and preparation are key, especially when dealing with unpredictable interviewees or shifting circumstances, such as a tough loss or high-stakes game. The conversation also highlights the impact of technology and collaboration, as Jon discusses how podcasting and remote work now allow for greater flexibility and creativity.

 

In this episode of Beyond the Game with Hal, host Hal Steinberg talks with Jon Wertheim about adapting to sports journalism’s evolving landscape. They explore the nuances of writing for print versus performing on TV, the art of asking the right questions, and how technology reshapes storytelling. Jon’s behind-the-scenes insights offer practical lessons for anyone passionate about the craft and future of sports media.

 

Resources mentioned in this episode:

 

Quotable moments:

  • “Pictures do a lot of work for you on TV — you don’t have to describe what the audience can already see for themselves.”
  • “A lot of times you do a ton of research for TV, but it ends up in the rapport you build, not just the words.”
  • “Just because you’re a good writer doesn’t mean you’re good at TV, and vice versa — they each have their own subtleties.”
  • “There are so few rules in journalism — it’s all judgment calls because every person, every situation, every circumstance is different.”
  • “Reading the room is very important in this job — it’s amazing how many people are literate, yet fail at reading rooms.”

 

Action Steps:

  1. Diversify storytelling across formats: Practice both writing and on-camera delivery to build flexibility and adapt your message for different audiences.
  2. Research deeply before interviews: Prepare thoughtful questions by studying your subject to foster rapport and uncover richer insights.
  3. Adapt communication to context: Read the room and tailor tone, timing, and questions to fit each unique interview or situation.
  4. Collaborate for creative growth: Partner with co-authors or peers to share perspectives, stay accountable, and spark fresh ideas.
  5. Leverage modern media tools: Use video, podcasts, and digital platforms to expand reach and create more engaging, dynamic stories.

 

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